The Legal Edge Founders
Don’t Know They’re Missing
Written by the attorneys behind Watson & Young Law, this book breaks down exactly what it takes to protect a brand that’s worth protecting, without the legal jargon.
Your Intellectual Property Fortress:
The Ultimate Guide to Protecting Your Brand and Business From Copycats
The ultimate guide for powerhouse entrepreneurs who are scaling high-end brands in coaching, fashion, beauty, wellness, and lifestyle. These founders are not beginners. They’re visionaries-some with polished corporate pedigrees, others self-made from the ground up-all united by their relentless ambition to scale to multi-seven-figure success and beyond.
These entrepreneurs don’t cut corners. They understand that a luxury brand is more than aesthetics-it’s an asset. And protecting that asset takes more than a basic LLC or DIY trademark search. It demands expert legal strategy, aligned with the caliber of the empire they’re building.
This book breaks down the legal essentials you need to know-without the legalese. Through real-world examples and actionable guidance, you’ll learn how to lock down your brand, secure your intellectual property, and outsmart the copycats, scammers, and opportunists who threaten what you’ve built.
Zara Watson-Young is an award-winning intellectual property attorney and co-founder of Watson & Young Law. She has spent years helping founders build brands that are legally untouchable.
Sean Young is an intellectual property attorney and co-founder of Watson & Young Law, with deep experience in IP litigation and brand protection.
Together they wrote this book because they kept seeing the same thing, founders who had built something incredible, without the legal foundation to protect it. Every chapter exists because of a conversation they’ve had with a client who needed it sooner.
Together they’ve protected over 1,000 brands worldwide. This book is what they wish every serious founder had read before they needed a lawyer.