Build a brand people recognize and a business that owns it.
A private strategy experience to choose and assess your name, clarify your position, align your design and marketing direction, and shape your offers and pricing. Then we map the legal steps to protect what you build.
Preparation · Private strategy day · Written roadmap
1,000+clients served by Watson & Young
100+five-star Google reviews
Brand decisions informed by an attorney-led IP practice.
Before the world sees the brand, make sure it makes sense.
Maybe you’re choosing a name for a new company. Maybe the business has grown beyond its first identity. Or your offers, website, and marketing no longer tell one clear story.
These decisions shape how people find you, remember you, and trust you. They also affect what you can protect and build on. Watson & Young brings brand thinking and legal strategy into the same room, so you can move forward with a more coherent plan.
One clear direction for the brand you’re building.
We bring the creative, commercial, and legal decisions into one plan. Here’s how the work comes together.
Find your name and position
Get clear on your audience, promise, and point of difference. We develop or assess name options and review trademark risks before you build around a choice.
Make the brand recognizable
Define the look, voice, and message your team can carry across the website, marketing, and customer experience. Plan the stories and channels that will build visibility.
Shape your offers and pricing
Review your offers, customers, costs, and comparable options. We recommend how to package and price your offers, including suggested price points and the thinking behind them.
Protect it and put the plan to work
Prioritize the names, creative work, agreements, and ownership steps that matter most. Leave with a practical roadmap for your launch or next stage of growth.
Every recommendation is shaped around your business and the decisions in front of you.
Discuss your brand strategy ↗
Focused decisions. Thoughtful follow-through.
At the center is a private working day with your founder and the people responsible for the brand. The preparation and follow-through make those hours count.
Discovery and preparation
We review your business, audience, current brand, goals, existing assets, and naming or growth questions.
Private strategy day
We work through naming, positioning, messaging, creative direction, offer packaging, pricing, visibility, and legal priorities together.
Your brand direction and roadmap
You receive the agreed strategy materials, recommended offer and pricing structure, and a prioritized action plan for your internal team and creative partners.
Implementation planning
We define any legal filings or agreements and coordinate next steps with the people carrying out the design and marketing work.
Built for founders making their next big move.
This experience fits founders preparing a significant launch or rebrand, and established businesses expanding into new offers, markets, or audiences. It works best when you’re ready to make decisions and have a team or creative partners who can bring the direction to life.
Watson & Young leads the brand and legal strategy. Logo production, website builds, advertising management, public relations, and ongoing content production can be scoped with your creative team or specialist partners.
The team behind the work.
Zara Watson-Young and Sean Young lead an IP practice that has helped founders protect the names and ideas behind their businesses. Take a brief look inside Watson & Young.
Behind the scenes at Watson & Young
Built around the decisions your business needs to make.
Starting at $15,000
We define the scope, deliverables, timing, and team before an engagement begins. The core strategy includes offer and pricing recommendations based on information you provide and focused market review. Detailed financial forecasting, customer price testing, trademark applications, government fees, creative production, and ongoing marketing execution are quoted separately unless expressly included in your proposal.
Tell us about your brandIs this the same as the Brand Protection VIP Day?
No. This experience starts with the business-facing brand decisions: name, positioning, message, creative direction, and visibility. The Brand Protection VIP Day focuses on organizing and implementing legal protection across an established business.
Will you design our logo or run our marketing?
The core engagement sets the strategy and creative brief. If you need design production or marketing execution, we can coordinate the scope with your existing team or specialist partners.
Can you guarantee that a name is available?
No search can guarantee registration or exclusive use. Our attorneys evaluate the relevant risks and explain the options before you commit to a name or filing strategy.
Will you recommend actual prices?
Yes. We review your offers, costs, customers, and comparable options, then recommend a pricing structure and suggested price points. You make the final business decision, and detailed financial modeling or customer price testing can be scoped separately.
Can an existing brand use this experience?
Yes. It can help when your current identity no longer reflects the business or you’re preparing a new product, audience, or market.
Make the brand decision with the whole business in mind.
Tell us what you’re building, what feels unclear, and what needs to happen next. We’ll review your goals and follow up with the right next step and a proposed scope.
Tell us about your brand