Your brand is being watched,
make sure it’s legally yours.
Trademark strategy for visible founders whose brands are becoming too valuable to leave exposed.
1,000+
CLIENTS SERVED
99.3%
SUCCESS RATE
100+
5 STAR REVIEWS
Coaching
Beauty
Cosmetics
Jewelry
Clothing
Eyewear
Art
Personal Finance
Education
Videography
Weddings/Events
Restaurants
Restaurants
Podcasting
Professional Services
Coaching Beauty Cosmetics Jewelry Clothing Eyewear Art Personal Finance Education Videography Weddings/Events Restaurants Restaurants Podcasting Professional Services
Health & Wellness
Media & Entertainment
Authors
Publishing
Speakers & Thought Leaders
Personal Stylists
Nonprofits
Children’s Products & Family Brands
Accounting & Financial Services
Consulting
Food & Beverage
Tech / SaaS
Health & Wellness Media & Entertainment Authors Publishing Speakers & Thought Leaders Personal Stylists Nonprofits Children’s Products & Family Brands Accounting & Financial Services Consulting Food & Beverage Tech / SaaS
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Bespoke by A+R
Industry: Jewelry Industry
Trademarks Filed: 1
Why Watson & Young: To register their trademark and to defend their trademark from a cease and desist.
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Win With Paid Ads
Industry: Advertising/Coaching
Trademarks Filed: 14
Why Watson & Young: They are getting more visibility quickly and came to us to protect all trademarks and phrases as they grow.
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Tau Tau Skin
Industry: Beauty
Trademarks filed: 1
Why Watson & Young: To protect the brand name that would go on their packaging before launch.
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The Wonderful World of Zuri Rose
Industry: Children’s book author
Trademarks Filed: 2
Why Watson & Young: To protect their children’s book, accompanying activity book, puzzle, and doll before launching their brand.
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School of Better Eyesight
Industry: Eyesight Consultant
Trademarks Filed: 7
Why Watson & Young: To protect two decades of work and legacy. We filed all of her program names and we were able to register a trademark that she had trouble registering
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Honest Art
Industry: Business Coach
Trademarks Filed: 1
Why Watson & Young: To register her trademark after 10 years in business, and to help her fight a pending application that was filed before her. We stepped in and opposed the application and she was able to keep her trademark and coexist in the marketplace.
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Otaku Noir Collection
Industry: online retail store services featuring mystery subscription gift boxes
Trademarks Filed: One
Why Watson & Young: To protect his subscription service.
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Cake Muse
Industry: Food industry
Trademarks Filed: One
Why Watson & Young: To protect her edible floral business before launching.
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BioHack Yourself
Industry: Media and Film
Trademarks Filed: 5
Why Watson & Young: To protect the brand names for their media companies
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Vibehaus
Industry: Videography, Photography, and Media
Trademarks Filed: One
Why Watson & Young: To protect their trademark and handle a contract dispute.
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Her First $100k
Industry: Personal Finance and Media
Trademarks Filed: 3
Why Watson & Young: To protect her trademarks due to growing visibility.
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Millennial, in Debt.
Industry: Personal Finance
Trademarks Filed: 3
Why Watson & Young: To protect their trademarks because of growing visibility
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Vows of Style
Industry: Wedding Industry
Trademarks Filed: 2
Why Watson & Young: To protect their brands before launching.
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Fevy’s
Industry: Korean Food
Trademarks filed: 2
Why Watson & Young: To protect their brand as they increased visibility post-launch.
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Seven Figure Diaries
Industry: Business Coach & Podcast
Trademarks Filed: 2
Why Watson & Young: To register her trademarks before launching her podcast and cycling studio
You’ve built something people recognize. And the more recognizable it becomes, the more valuable it is to someone else.
Someone files your brand name before you do
You're looking at a full rebrand, new packaging, a new name your audience doesn't recognize yet, and starting over on the brand trust you spent years building.
A copycat launches using your course name, your framework, or your offer
Without a registered trademark, your options are limited and expensive to legally protect your brand.
You get a cease and desist from a bigger brand
Without the right legal protection, walking away can feel like the only option, but it isn't.
Scaling Slows Down
A licensing deal, a partnership, or an investor conversation delays because you can't prove you legally own what you've built.
We protect every element your brand is built on.
Your name
Logo
Slogan
Course Names
Method & Framework Names
Podcast
Product Lines
Collaborations
Contracts
Your name Logo Slogan Course Names Method & Framework Names Podcast Product Lines Collaborations Contracts
The Watson & Young P.E.A.C.E. Method is the reason 99.3% of our trademark filings succeed, a rate unmatched in the industry.
We don’t just file, we fight.
ELLE Magazine opposed our client's trademark. We had already anticipated every challenge before filing. The dispute was resolved in our client's favor.
Gap Inc. demanded action over a client's trademark. We pushed back, argued there was no overlap in markets or consumers, and negotiated directly with their counsel. She kept everything.
A founder came to us with $40,000 in packaging already printed. The search found a conflict before a single unit shipped. The trademark was approved, and the launch went ahead on schedule.
The Trademark Strategy Session
60 minutes with attorney Zara Watson-Young
On the call we run a live clearance search on your brand name and every asset worth protecting. We assess your specific situation, whether that is a first filing, an active dispute, a licensing conversation, or a brand you need to protect before your next launch. You leave with a complete picture of what you own, what you do not, and exactly what needs to happen first.
Wondering What It Actually Costs?
You are not alone. It’s one of the first questions serious founders ask.
Trademark Strategy Session: $997
Credited toward your legal services if you move forward.
Trademark Registration Packages: Starting at $6,000
USPTO government fees are separate.
Complex Matters: Custom quoted
Multi-mark portfolios, enforcement matters, disputes, oppositions, cancellations, and broader brand protection strategies are quoted based on scope.
Built for founders who want more than a basic filing.
The Strategy Session gives you a clear legal plan before anything is filed, so you understand what to protect, where the risks are, and what steps to take next.
“Zara and the whole team from day one were so helpful. My favorite aspect of working with them (outside of OFFICIALLY getting Trademarked!!!) was the clarity and communication they always sent. Often I would put on my to do list: check in with Zara, and literally that day I would get an email update or calendar invite without even reaching out.
The time and money I actually saved by using them was great. If you are on the fence about signing on, don’t hesitate. I am a do it myself kind of person and I am so glad I let them handle our trademark. They were and are continuing to be a great partner to have with my company Cake Muse.”
— SARAH BAKER
FOUNDER OF CAKE MUSE
Don’t be like me... I started using a phrase in my business years and years ago and it became such a huge part of my business. Finally I just thought, ‘I should probably really trademark this.’
Luckily I had someone recommend Zara Watson with Watson and Young and thank God she did. Over the course of over a year, Zara fought for me; she fought for my business and she fought for what was right. I'm so happy to report that I do have that trademark now.
It’s not just beneficial for my business, it’s beneficial for my peace of mind because I know that I am protected. Please use Watson and Young because they will protect you and you’ll have that peace of mind and then also your business can thrive.
-JODIE KING
What Happens Next
Your brand is too valuable to leave exposed.
Choose a Date and Time That Works For You
You’ll see real-time availability and can select a time that fits your schedule.
Tell us About Your Brand
You’ll complete a short intake form so Zara arrives prepared and your session is fully focused on strategy.
Join Your Strategy Session
We’ll meet on a private 1:1 video call to assess your brand, answer your questions, and map out your next steps.
FAQs
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The right time was the day you launched, the second best time is before someone else files on your name. Trademarks are not a reward for reaching a certain revenue level, they are how you make sure the name you are building toward actually belongs to you when you get there.
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The USPTO currently averages around four months from filing to first examining action and around ten months from filing to registration. Filing strategy affects timeline, cost, and risk. This is exactly why the clearance search and strategy happen before the application gets submitted.
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A rejection is not always the end of the road. The USPTO issues office actions for many reasons, some straightforward to respond to and some requiring a more detailed legal argument. We have fixed DIY rejections and gotten applications approved that founders had been told were unworkable.
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Book the Strategy Session and tell us in the intake form. If a cease and desist has arrived, a copycat has appeared, or a conflict has surfaced, the session is built around your specific situation. We go through whatever you bring with a
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Most free consultations are exactly that: a conversation about whether to hire us, not actual legal work. In 60 minutes on the Strategy Session, we run a live trademark search on your brand, assess your specific situation, and build a legal roadmap you can act on immediately. Something a 15 minute discovery call cannot do.
The Strategy Session was built specifically because the right first conversation with a trademark attorney should leave you with clarity, not a follow up email asking if you would like to proceed. The $997 is credited in full toward your legal services when you move forward. Which means if you are ready to act, the session costs you nothing.