Ongoing legal counsel for the brand you’re building.
Your names, content, offers, and partnerships are part of what makes your business valuable. We help you protect them, manage risk, and plan your next move with a legal team that knows your business.
Book Your Trademark Strategy SessionTrademarks · Copyright · Contracts · Licensing · Enforcement
Your business evolves. Your IP strategy should too.
A trademark filing is one part of protecting your business. As you launch new offers, create content, hire contractors, and enter partnerships, new ownership questions and legal risks come with them.
Our ongoing Intellectual Property Counsel services give you a continuing relationship with Watson & Young. We connect your trademark portfolio, copyrights, agreements, and enforcement decisions so they support the same business goals.
For established brands with more to protect.
Built for founders, creators, and growing businesses that need consistent IP guidance across multiple decisions and projects.
Your portfolio is growing.
You have several brand names, offers, courses, or creative assets that need coordinated protection.
Your business is expanding.
New partnerships, licensing opportunities, or markets bring questions about rights, ownership, and agreements.
You want ongoing guidance.
You need a legal team that understands your history and helps you plan before issues become urgent.
One connected strategy for your intellectual property.
We tailor the engagement to your assets, priorities, and expected workload. Your written scope identifies which services are included.
Trademark portfolio management
Protect the names behind your growth.
- Trademark clearance and filing strategy
- Registration, renewal, and maintenance planning
- Portfolio reviews as new offers and markets develop
- Ownership, assignments, and brand architecture
Copyright and content ownership
Know what your business owns and how to protect it.
- Protection for courses, books, workbooks, and original content
- Copyright registration priorities
- Contractor and collaborator ownership review
- Assignments and permissions for creative assets
Monitoring and brand enforcement
Have a plan when someone copies what you’ve built.
- Trademark monitoring and marketplace review
- Assessment and documentation of potential infringement
- Cease-and-desist strategy and negotiations
- Platform takedowns and trademark opposition planning
Contracts and licensing
Make your agreements support your business.
- Client, service, contractor, and collaboration agreements
- IP ownership and confidentiality provisions
- Licensing, sponsorship, and brand-use terms
- Website terms, privacy policies, and course agreements
Launches and expansion
Bring legal strategy into the conversation early.
- New names, offers, courses, and product launches
- Partnerships and licensing opportunities
- Expansion into new markets and categories
- IP readiness for investor or buyer review
Ongoing strategic counsel
Keep protection aligned with your next business move.
- Regular strategy meetings and an IP roadmap
- A defined channel for legal questions
- Prioritization of upcoming risks and opportunities
- Coordination with specialist counsel when needed
You won’t have to explain your business from the beginning every time.
Zara Watson-Young and Sean P. Young lead a practice focused on trademarks, copyright, and protecting the assets behind growing brands. Ongoing counsel lets us connect today’s decisions to your long-term plans.
A clear scope. A practical plan. Ongoing support.
We agree on the work, meeting cadence, communication process, and response expectations before the relationship begins.
Review your foundation
We review your assets, ownership, filings, contracts, and upcoming business plans.
Set the priorities
We identify gaps and agree on a scope and investment that reflect your needs.
Keep the work moving
We manage the agreed legal work and meet regularly to address questions and decisions.
Revisit the roadmap
We reassess protection and priorities as your portfolio, offers, and business change.
Designed around what your business needs.
Ongoing counsel is offered through a customized engagement. Your investment reflects your portfolio, the services included, and the expected legal workload. We provide a written proposal so you can review the scope, communication expectations, and fees before moving forward.
A 60-minute attorney-led session with preparation, a live trademark search, and a written roadmap. We’ll review your priorities and discuss whether ongoing IP counsel is the right next step. Your session fee is credited toward your next phase of legal work.
Book Your Strategy SessionClear expectations from the start.
Is this general counsel for every legal issue?
Our ongoing counsel focuses on intellectual property and related agreements, brand protection, and business decisions. If a matter calls for tax, employment, corporate, or other specialist advice, we discuss the appropriate support and coordination.
Are filings and enforcement included?
They can be included in the agreed scope. We identify the filings, monitoring, enforcement work, and other services covered by your engagement rather than assuming every matter is included.
Is ongoing support unlimited?
No. We define the services, workload, meeting cadence, and communication expectations in writing. Additional work is discussed and scoped before it begins.
What requires a separate scope?
Litigation, major transactions, unusually large projects, and specialist counsel are scoped separately. Government filing fees and third-party costs are identified separately in your proposal.
Can you work with our existing trademarks and copyrights?
Yes. We can review an existing portfolio, identify maintenance and ownership issues, and recommend priorities for future protection.
How do we get started?
Book a Trademark Strategy Session. We’ll review your business and goals, explain the next steps, and provide a proposal if ongoing IP counsel is a good fit.
Bring your legal strategy into your next chapter.
Start with a clear picture of what you own, what needs attention, and how ongoing counsel can support your growth.
Book Your Trademark Strategy Session
