Legal leadership that grows with your business.
You should not have to start from the beginning every time a contract, launch, partnership, or brand decision needs legal guidance. Get ongoing counsel from a team that knows the business behind the brand.
Start with a Legal Strategy SessionAttorney-led • Ongoing monthly counsel • Limited client roster
Your business moves every week. Your legal support should too.
At a certain stage, legal questions stop arriving one at a time. A new agreement affects a launch. A partnership touches the brand. A team decision creates an ownership issue. Waiting until each matter becomes urgent costs time, leverage, and momentum.
Fractional General Counsel gives your leadership team an ongoing legal partner who understands the company, helps set priorities, and keeps the right work moving.
The business has outgrown reactive legal work.
This offer is designed for 6 to 9 figure founders and leadership teams who need consistent legal judgment, not another disconnected document.
Your team makes high-value decisions quickly.
Marketing, operations, product, finance, and partnerships need practical legal direction without long delays.
Legal work lives in too many places.
Different lawyers, templates, filings, and contracts have accumulated without one person seeing the full picture.
Your brand portfolio is producing real revenue.
Names, offers, content, licensing opportunities, and partnerships need active oversight.
A major growth move is approaching.
You are preparing for expansion, licensing, investment, a new market, or a future sale.
You keep paying for avoidable urgency.
Questions wait too long, deals slow down, and legal work becomes more expensive because counsel enters late.
You are not ready for a full-time legal executive.
You want senior legal thinking and continuity without the cost and management of an in-house hire.
Your lawyer already knows the business when the next decision arrives.
The value is not simply access to an attorney. It is having legal judgment built into the way your company operates, launches, negotiates, and grows.
Ongoing counsel across the decisions that shape the company.
Your scope is customized around your portfolio, team, growth plans, and expected legal workload.
Executive legal counsel
- Leadership decision support
- Legal risk prioritization
- Monthly strategy meetings
- Launch and expansion guidance
- Coordination with specialist counsel
Contracts and negotiations
- Client and service agreements
- Vendor and contractor terms
- Partnership and collaboration deals
- Licensing and sponsorship agreements
- Contract playbooks and approval standards
Trademark and IP oversight
- Portfolio strategy and maintenance
- Trademark and copyright priorities
- Ownership and assignment review
- Monitoring and enforcement planning
- Licensing readiness
Marketing and digital
- Website policies and terms
- Advertising and promotion review
- Influencer and affiliate agreements
- Campaign risk guidance
- Content ownership standards
Growth and transactions
- New market and offer planning
- Strategic partnership review
- Investor or buyer diligence readiness
- Brand architecture during expansion
- Pre-transaction legal organization
Legal operations
- Contract and renewal calendars
- Entity and ownership records
- Team legal guidelines
- Priority response pathways
- Quarterly legal roadmaps
Ongoing support with structure, access, and accountability.
We define the right cadence and scope so your team knows what is included, how to request support, what receives priority, and what requires separate project pricing.
Legal foundation
We review your portfolio, contracts, ownership, policies, priorities, and upcoming business moves.
Monthly counsel
Leadership meetings keep decisions, risks, and legal projects moving in the right order.
Priority access
Your team has a defined channel and response standard for ongoing legal questions.
Quarterly roadmap
We reassess priorities, completed work, upcoming risks, and the next quarter's legal plan.
We accept a limited number of ongoing counsel clients.
This is not a high-volume subscription or a document library. It is a close legal partnership. Limiting the roster protects the responsiveness, preparation, and context that make the relationship valuable.
What limited capacity gives you
- A legal team that knows your company
- Thoughtful preparation before leadership meetings
- Clear response expectations
- Continuity across legal projects
- Room for proactive counsel, not only emergencies
More continuity than project counsel. More flexibility than a full-time hire.
Trusted with the legal work behind growing brands.
These reviews reflect client experiences with Watson & Young. They do not imply that each reviewer retained the firm for Fractional General Counsel services.
“Their professionalism and expertise is unparalleled.”Gloria of Better Eyesight
“They communicated so well and made it very clear and easy for me to take the steps.”Brooke Yantzi
“I am a do it myself kind of person and I am so glad I let them handle our trademark.”Sarah Jacobs • Cake Muse
Start with a clear picture of what your company needs.
Your attorney-led strategy session helps us understand your business, current legal workload, leadership needs, portfolio, and upcoming growth. We will tell you whether Fractional General Counsel is the right fit and recommend a clear scope.
60 minutes, with up to 90 minutes when needed. Your full session fee is credited toward the recommended legal engagement when you move forward within 30 days.
Book My Strategy SessionClear answers before you apply.
Is this the same as hiring a full-time general counsel?
No. Fractional General Counsel gives you ongoing access to senior legal guidance without adding a full-time executive salary, benefits, or internal management responsibility.
Is the work unlimited?
No. Each engagement has a defined scope, access level, response standard, and monthly capacity. Major transactions, litigation, government filing fees, and unusually large projects may be scoped separately.
Can my leadership team contact the firm?
Yes, when included in your engagement. We define the appropriate contacts and request process so communication remains organized and efficient.
What work is outside the engagement?
Litigation, employment disputes, tax, securities, major acquisitions, and other specialized matters may require separate scope or coordination with specialist counsel. We help you identify and manage the right support.
Why do you limit the number of clients?
Ongoing counsel only works when your legal team has enough capacity to learn the company, prepare well, and respond consistently. A limited roster protects that standard.
What does the monthly engagement cost?
Pricing depends on the legal workload, portfolio complexity, number of decision-makers, expected response time, and included services. Your strategy session gives us what we need to recommend a clear monthly scope and investment.
Give your leadership team legal counsel that already knows the business.
Build a more confident, organized, and protected company with ongoing legal guidance designed around the way you actually operate.
Start with a Legal Strategy Session