Your brand is being watched,

make sure it is legally yours.

Trademark strategy for visible founders whose brands are becoming too valuable to leave exposed.

1,000+

CLIENTS SERVED

99.3%

SUCCESS RATE

100+

5 STAR REVIEWS

Coaching

Beauty

Cosmetics

Jewelry

Clothing

Eyewear

Art

Personal Finance

Education

Videography

Weddings/Events

Restaurants

Restaurants

Podcasting

Professional Services

Coaching Beauty Cosmetics Jewelry Clothing Eyewear Art Personal Finance Education Videography Weddings/Events Restaurants Restaurants Podcasting Professional Services

Health & Wellness

Media & Entertainment

Authors

Publishing

Speakers & Thought Leaders

Personal Stylists

Nonprofits

Children’s Products & Family Brands

Accounting & Financial Services

Consulting

Food & Beverage

Tech / SaaS

Health & Wellness Media & Entertainment Authors Publishing Speakers & Thought Leaders Personal Stylists Nonprofits Children’s Products & Family Brands Accounting & Financial Services Consulting Food & Beverage Tech / SaaS

  • U.S. patent certificate for a jewelry design named "Bespoke by A + R," issued in 2026, with a gold seal, signatures, and a 250th anniversary logo.

    Bespoke by A+R

    • Industry: Jewelry Industry 

    • Trademarks Filed: 1

    • Why Watson & Young: To register their trademark and to defend their trademark from a cease and desist.

  • Official U.S. patent certificate from the Patent and Trademark Office, titled 'Win With Paid Ads,' including a gold seal, signature, and a QR code.

    Win With Paid Ads

    • Industry: Advertising/Coaching

    • Trademarks Filed: 14 

    • Why Watson & Young: They are getting more visibility quickly and came to us to protect all trademarks and phrases as they grow.

  • Trademark registration document for Tau Tau Skin, a beauty product, issued by the United States Patent and Trademark Office, with a gold seal and signature at the bottom.

    Tau Tau Skin

    • Industry: Beauty 

    • Trademarks filed: 1

    • Why Watson & Young: To protect the brand name that would go on their packaging before launch.

  • U.S. patent document titled 'The Wonderful World of Zuri Rose' with patent number 7,634,270, issued to BloomHaus Press LLC, featuring a gold seal and signature at the bottom right.

    The Wonderful World of Zuri Rose

    • Industry: Children’s book author

    • Trademarks Filed: 2

    • Why Watson & Young:  To protect their children’s book, accompanying activity book, puzzle, and doll before launching their brand.

  • Official patent document from the United States Patent and Trademark Office titled "School of Better Eyesight" with a gold seal, signature, and QR code at the bottom.

    School of Better Eyesight

    • Industry: Eyesight Consultant

    • Trademarks Filed: 7

    • Why Watson & Young: To protect two decades of work and legacy. We filed all of her program names and we were able to register a trademark that she had trouble registering

  • A US patent certificate for the design 'Honest Art,' issued to Jodie King Media LLC on December 12, 2023, featuring a gold embossed seal, a signature, and a QR code in the bottom right corner.

    Honest Art

    Industry: Business Coach

    Trademarks Filed: 1

    Why Watson & Young: To register her trademark after 10 years in business, and to help her fight a pending application that was filed before her. We stepped in and opposed the application and she was able to keep her trademark and coexist in the marketplace.

  • U.S. patent document titled 'OTAKU NOIR COLLECTION' with official seal at bottom left and signature, describing a copyrighted collection of online retail store services for mystery subscription gift boxes.

    Otaku Noir Collection

    • Industry: online retail store services featuring mystery subscription gift boxes

    • Trademarks Filed: One

    • Why Watson & Young: To protect his subscription service.

  • U.S. patent certificate for Cake Muse, with patent number 7,200,321, registered on October 24, 2023, issued to Cake Muse LLC, featuring a gold seal, a signature, and a QR code.

    Cake Muse

    • Industry: Food industry

    • Trademarks Filed: One

    • Why Watson & Young: To protect her edible floral business before launching.

  • Patent certificate titled 'BIOHACK YOURSELF' issued by the United States Patent and Trademark Office, with a gold seal, signature, and QR code at the bottom.

    BioHack Yourself

    • Industry: Media and Film

    • Trademarks Filed: 5

    • Why Watson & Young: To protect the brand names for their media companies

  • Official United States Patent and Trademark Office document for Vibehause, with patent registration details, media LLC address in Brooklyn, NY, and an gold seal at the bottom left, signed by Katherine Kelly Vidal, Director of the USPTO.

    Vibehaus

    • Industry: Videography, Photography, and Media

    • Trademarks Filed: One

    • Why Watson & Young: To protect their trademark and handle a contract dispute.

  • A U.S. Patent and Trademark Office document titled 'Her First $100K' with detailed legal and registration information, signatures, and a QR code.

    Her First $100k

    Industry: Personal Finance and Media

    Trademarks Filed: 3

    Why Watson & Young: To protect her trademarks due to growing visibility.

  • A United States patent document titled 'Millennial, in Debt,' issued to TRIALS N TRESSES, LLC, and signed by Katherine Kelly Vidal, the Director of the U.S. Patent and Trademark Office, with text detailing patent registration information and legal markings.

    Millennial, in Debt.

    • Industry: Personal Finance

    • Trademarks Filed: 3

    • Why Watson & Young: To protect their trademarks because of growing visibility

  • United States Patent and Trademark Office document with the title 'Vows of Style, LLC' logo, patent registration number, date, and description of trademark uses and standards, including the signatures and official seal of the patent office.

    Vows of Style

    • Industry: Wedding Industry

    • Trademarks Filed: 2

    • Why Watson & Young: To protect their brands before launching.

  • Patent document issued to FEVY'S Chicken LLC, a restaurant services business located in Queens, New York, with various registration and filing details, a gold seal, and a signature at the bottom.

    Fevy’s

    • Industry: Korean Food

    • Trademarks filed: 2

    • Why Watson & Young: To protect their brand as they increased visibility post-launch.

  • A United States patent document for Seven Figure Diaries, including registration number, date, trademark details, signature, official seal, and a QR code.

    Seven Figure Diaries

    • Industry: Business Coach & Podcast

    • Trademarks Filed: 2

    • Why Watson & Young: To register her trademarks before launching her podcast and cycling studio

You have built something people recognize. And the more recognizable it becomes, the more valuable it is to someone else.

Someone files your brand name before you do

You're looking at a full rebrand, new packaging, a new name your audience doesn't recognize yet, and starting over on the brand trust you spent years building.

A copycat launches using your course name, your framework, or your offer

Without a registered trademark, your options are limited and expensive to legally protect your brand.

You get a cease and desist from a bigger brand

Without the right legal protection, walking away can feel like the only option, but it isn't.

Scaling Slows Down

A licensing deal, a partnership, or an investor conversation delays because you can't prove you legally own what you've built.

See what protection costs

We protect every element your brand is built on.

Your name

Logo

Slogan

Course Names

Method & Framework Names

Podcast

Product Lines

Collaborations

Contracts

Your name Logo Slogan Course Names Method & Framework Names Podcast Product Lines Collaborations Contracts

The Watson & Young P.E.A.C.E. Method is the reason 99.3% of our trademark filings succeed, a rate unmatched in the industry.

  • P

    PLAN

    We start by understanding your brand specifically. Where it is today, where it is going, and what needs protection at every stage of that growth.

  • E

    EXAMINE

    We run a comprehensive clearance search on your brand name and every asset worth protecting. We find what exists, what conflicts, and what is clear before a single application gets submitted.

  • A

    ASSESS

    We assess your specific risk at your current revenue and visibility level. The exposure profile of a $500K brand looks different from a $5M brand. The strategy reflects that.

  • C

    CHOOSE

    We build a filing roadmap that prioritizes what needs to go in first, what can follow, and what the sequence should be based on where your brand is going, not just where it is today.

  • E

    EXECUTE

    We file, track, and handle every office action, every response, every stage of the process. You get updates, and you do not have to chase us, understand legal language, or wonder what is happening. We handle it for you.

TAKE THE NEXT STEP
A woman dressed in dark green pants and a matching green sleeveless top, standing indoors on a wooden floor, holding a brown handbag. She is wearing beige high heels and a watch on her left wrist.

We don’t just file, we fight.

  • ELLE Magazine opposed our client's trademark. We had already anticipated every challenge before filing. The dispute was resolved in our client's favor.

  • Gap Inc. demanded action over a client's trademark. We pushed back, argued there was no overlap in markets or consumers, and negotiated directly with their counsel. She kept everything.

  • A founder came to us with $40,000 in packaging already printed. The search found a conflict before a single unit shipped. The trademark was approved, and the launch went ahead on schedule.

Protect My Business

The Legal Strategy Session 

60 minutes with attorney Zara Watson-Young

On the call we run a live clearance search on your brand name and every asset worth protecting. We assess your specific situation, whether that is a first filing, an active dispute, a licensing conversation, or a brand you need to protect before your next launch. You leave with a complete picture of what you own, what you do not, and exactly what needs to happen first.

  • Full Brand Ownership Audit

    A thorough review of your current trademark and copyright status, any existing registrations, and gaps in your IP ownership. If someone is already coming for your brand, you'll know exactly what legal ground you're standing on. If no one has come for you yet, you'll know exactly what gaps exist before they do.

  • Live Brand Name Search

    Right there on the call, we run a live search on your brand name, offer names, and any other assets worth protecting. You see exactly what exists, what conflicts, and what's clear to trademark.

  • Custom Filing Roadmap

    A clear prioritized sequence of what to address first, what can wait, and what needs immediate attention. If there's an active dispute, we map the response. If there's a filing that needs to happen fast, we sequence it correctly. You leave with a plan built around your specific situation.

  • Clear Next Steps

    A cease and desist, a copycat situation, a brand you need to file before your next launch, whatever you came in with, you leave knowing exactly what happens next, in what order, and why.

Wondering What It Actually Costs?

You are not alone, it is the first question most founders ask. Enter your details below and we will send you the full investment breakdown straight to your inbox.

“Zara and the whole team from day one were so helpful. My favorite aspect of working with them (outside of OFFICIALLY getting Trademarked!!!) was the clarity and communication they always sent. Often I would put on my to do list: check in with Zara, and literally that day I would get an email update or calendar invite without even reaching out.

The time and money I actually saved by using them was great. If you are on the fence about signing on, don’t hesitate. I am a do it myself kind of person and I am so glad I let them handle our trademark. They were and are continuing to be a great partner to have with my company Cake Muse.”

— SARAH BAKER
FOUNDER OF CAKE MUSE

Don’t be like me... I started using a phrase in my business years and years ago and it became such a huge part of my business. Finally I just thought, ‘I should probably really trademark this.’

Luckily I had someone recommend Zara Watson with Watson and Young and thank God she did. Over the course of over a year, Zara fought for me; she fought for my business and she fought for what was right. I'm so happy to report that I do have that trademark now.

It’s not just beneficial for my business, it’s beneficial for my peace of mind because I know that I am protected. Please use Watson and Young because they will protect you and you’ll have that peace of mind and then also your business can thrive.

-JODIE KING

“Watson & Young PLLC has been critical in legally protecting my brand for the last 7 years. I am so honored to work with such a professional team that not only successfully has helped me secure several trademarks, has also offered a plethora of services and resources to meet the needs of my brand as it has grown and evolved. Watson & Young PLLC will continue to be a necessary part of all the trademark needs of the Millennial In Debt brand.”

Melissa Jean Baptiste
Co-Founder of Millennial In Debt

A woman with curly black hair, wearing a brown leather dress, smiling and leaning against a stone wall.

“I can’t express enough gratitude for Zara & Sean and their incredible support during a deeply emotional and challenging litigation. Upon moving to NYC several years ago I was faced with legal issues with someone I considered a close friend…it was incredibly tough. From the moment I engaged in their counsel, a massive weight was lifted off my shoulders. I felt reassured and confident for the first time regarding the issue. Watson & Young are sharks and for real…THEY ARE WHO YOU WANT ON YOUR SIDE.”

Natalie Martensen
Founder of Vibehaus

A woman sitting on a brown sofa with a laptop and tablet, wearing a gray shirt and tall green boots, smiling and looking to her right.

“From consultation to filing and receiving our results, Watson & Young made the entire process seamless.

The team was proactive in their communication, keeping us informed at every turn. They were professional, enthusiastic, patient, and knowledgeable. Watson & Young removed the guess work and provided us with service that left us feeling empowered. We couldn’t have asked for a better team to guide us through this tedious process. Without Watson & Young, we couldn’t have successfully filed our trademark. There aren’t enough words to describe Watson & Young’s outstanding work, and we’d recommend them to all entrepreneurs looking to trademark their brands!”

Vows of Style Bridal Agency

Two women standing side by side, smiling, with one wearing a patterned dress and the other wearing a black top and leather pants.

FAQs

  • The right time was the day you launched, the second best time is before someone else files on your name. Trademarks are not a reward for reaching a certain revenue level, they are how you make sure the name you are building toward actually belongs to you when you get there.

  • The USPTO currently averages around four months from filing to first examining action and around ten months from filing to registration. Filing strategy affects timeline, cost, and risk. This is exactly why the clearance search and strategy happen before the application gets submitted.

  • A rejection is not always the end of the road. The USPTO issues office actions for many reasons, some straightforward to respond to and some requiring a more detailed legal argument. We have fixed DIY rejections and gotten applications approved that founders had been told were unworkable.

  • Book the Strategy Session and tell us in the intake form. If a cease and desist has arrived, a copycat has appeared, or a conflict has surfaced, the session is built around your specific situation. We go through whatever you bring with a

  • Most free consultations are exactly that: a conversation about whether to hire us, not actual legal work. In 60 minutes on the Strategy Session, we run a live trademark search on your brand, assess your specific situation, and build a legal roadmap you can act on immediately. Something a 15 minute discovery call cannot do. 

    The Strategy Session was built specifically because the right first conversation with a trademark attorney should leave you with clarity, not a follow up email asking if you would like to proceed. The $997 is credited in full toward your legal services when you move forward. Which means if you are ready to act, the session costs you nothing.

What Happens Next

Your brand is too valuable to leave exposed.

Choose a Date and Time That Works For You

You’ll see real-time availability and can select a time that fits your schedule.

Tell us About Your Brand

You’ll complete a short intake form so Zara arrives prepared and your session is fully focused on strategy.

Join Your Strategy Session

We’ll meet on a private 1:1 video call to assess your brand, answer your questions, and map out your next steps.

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BOOK YOUR LEGAL STRATEGY SESSION