Book Your Trademark Strategy Session and Protect Your Brand With Confidence
Whether you're launching a new offer, expanding and need your trademarks to scale with you, or already dealing with a copycat or cease and desist, you'll get clear legal answers, identify potential risks, and leave with a custom Brand Protection Roadmap so you know exactly what to do next.
99.3%
SUCCESS RATE
100+
5 STAR REVIEWS
100+
1,000+
CLIENTS SERVED
DISPUTES RESOLVED
You're not booking a call. You're getting a plan.
Most founders arrive here one of two ways: they're building something and want to protect it before it's too late, or something already happened. A cease and desist landed. An opposition was filed. A copycat appeared. And now they need to know exactly where they stand and what to do next.
Either way, the answer is the same. You need a strategy built for your specific situation.
You leave this session with a custom Brand Protection Roadmap: a professionally prepared document outlining exactly what to protect, what to fix, what to file, and in what order, or if you're already in a dispute, how to respond and what your options are.
This session begins your legal strategy, and your session fee is credited in full toward your next legal step with Watson & Young.
What You’ll Walk Away With
What One Strategy Session Can Uncover
Her flagship product name was unregistered in the two classes that mattered most
A competitor had filed a confusingly similar mark, and the window to oppose it was closing
Her trademark was filed under the wrong entity, which meant her brand didn't legally own its own name
Her site had no Terms of Service, leaving her unprotected in chargeback disputes
Her wholesale agreements had no IP language protecting her brand at all
She left with her Brand Protection Roadmap: what to file, in what order, and why
Here's what one session uncovered for an e-commerce founder who thought she needed "one trademark, maybe two."
She came in asking about one trademark.
She left knowing exactly where her brand was exposed and how to fix it.
Results depend on the specific facts of each matter
Your Investment
$997
Applied in full toward the legal work recommended during your session.
This is where your legal strategy begins. During your 60 to 90-minute session, we’ll review your brand, conduct a live trademark search, identify potential filing or enforcement risks, and map out your strongest path forward.
You’ll also receive a written Brand Protection Roadmap with clear recommendations and next steps, so you know what to protect, what to strengthen, what to enforce, and what to do next
Choose a date and time below to secure your session.
Book Your Trademark Strategy Session
Choose a date and time below and complete the brief intake form.
We’ll review your responses before we meet so your session is focused on the brand protection issue that matters most.
Your full $997 session fee will be applied toward the legal work recommended during your session.
Want to hear more about what happens inside the session?
Watch this short overview.
What's at risk right now
The cost of waiting is rarely zero.
Someone files your brand name before you do
You're looking at a full rebrand, new packaging, a new name your audience doesn't recognize yet, and starting over on the brand trust you spent years building.
A copycat launches using your course name, your framework, or your offer
Without a registered trademark, your options are limited and expensive to legally protect your brand.
You get a cease and desist from a bigger brand
Without the right legal protection, walking away can feel like the only option, but it isn't.
Scaling Slows Down
A licensing deal, a partnership, or an investor conversation delays because you can't prove you legally own what you've built.
What Our Clients Are Saying
Don’t be like me... I started using a phrase in my business years and years ago and it became such a huge part of my business. Finally I just thought, ‘I should probably really trademark this.’
Luckily I had someone recommend Zara Watson with Watson and Young and thank God she did. Over the course of over a year, Zara fought for me; she fought for my business and she fought for what was right. I'm so happy to report that I do have that trademark now.
It’s not just beneficial for my business, it’s beneficial for my peace of mind because I know that I am protected. Please use Watson and Young because they will protect you and you’ll have that peace of mind and then also your business can thrive.
- JODIE KING
My favorite aspect of working with them (outside of OFFICIALLY getting Trademarked!!!) was the clarity and communication they always sent. If you are on the fence about signing on, don’t hesitate. I am a do it myself kind of person and I am so glad I let them handle our trademark.
— SARAH BAKER
FOUNDER OF CAKE MUSE
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Jacqueline Relke
FOUNDER OF M$W, MILLION DOLLAR MBA
Zara, Sean and The Watson & Young Team are the only legal team I have and will ever let support my growing business. -
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Natalie Martensen
FOUNDER OF VIBEHAUS
Watson & Young are sharks and for real…THEY ARE WHO YOU WANT ON YOUR SIDE. They fiercely advocate for their clients….they are without a doubt the only attorneys I’ll ever turn to, and I recommend them whole-heartedly. -
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Melissa Jean Baptiste
CO-FOUNDER OF MILLENNIAL IN DEBT
I am so honored to work with such a professional team that not only successfully has helped me secure several trademarks, has also offered a plethora of services and resources to meet the needs of my brand as it has grown and evolved. -
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Vows of Style
There aren’t enough words to describe Watson & Young’s outstanding work, and we’d recommend them to all entrepreneurs looking to trademark their brands!
Over 100 5-Star Google Reviews
This is for you if…
You're ready to trademark your brand and want a proven strategy behind it.
You're launching a new brand, product line, or offer and want to make sure the name is clear before you go public.
You've noticed another brand using a name, tagline, or offer similar to yours, and you're not sure what you can actually do about it.
You're dealing with an active legal issue, a cease and desist, a copycat using your name, a contract dispute tied to your brand, and you need to know exactly where you stand and what to do next.
You're growing fast and you know the legal side hasn't kept up, but you don't know where the gaps are.
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A Trademark Strategy Session is a one-on-one consultation with Zara Watson-Young, Esq., co-founder of Watson & Young. The session is designed to help you understand what your brand needs before you file, enforce, expand, or invest further. You'll receive clear legal guidance, a live trademark search, and a Brand Protection Roadmap with recommended next steps.
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Yes. The Trademark Strategy Session is $997, and the full amount will be credited toward the legal services we recommend.
During this attorney-led session, we'll review your brand, conduct a live trademark search, identify potential risks or conflicts, discuss any enforcement concerns, and map out your recommended next steps. You'll also receive a written Brand Protection Roadmap so you know what to protect, what to strengthen, and how to move forward with confidence.
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Every brand is different, so legal fees vary depending on the number of trademarks, classes, risks, and the scope of protection needed. During your Trademark Strategy Session, we’ll review your brand, conduct a live trademark search, discuss potential risks or enforcement concerns, and provide recommendations and pricing for the legal work that may be needed.
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Yes. The Trademark Strategy Session allows us to provide legal guidance based on your actual situation. Depending on your needs, we may conduct a live trademark search, review a cease and desist letter, discuss an enforcement issue, assess a contract, or evaluate the brand assets you’re currently using.
This helps us identify your risks, priorities, and recommended next steps so your strategy is tailored to your business, not based on a one-size-fits-all approach.
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You don’t need to wait until something goes wrong to get legal clarity.
Many founders book this session because they’ve built something worth protecting and want to understand exactly where they stand before they launch, grow, rebrand, expand, or become more visible.
If you’re wondering whether your brand is protected, whether someone else can use something similar, whether you should file, or whether you have enforceable rights, this is the right time to get answers.
The best time to protect your brand is before there’s a problem.
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Yes, and the Strategy Session is where that work begins.
Before we file anything, we need to understand what you’re building, how your brand is being used, where the business is going, and what needs to be protected first. That strategy affects what we file, which classes we choose, how we describe your goods or services, and how we assess potential conflicts before anything is submitted to the USPTO.
Skipping that step can lead to filings that are too narrow, too broad, misclassified, difficult to enforce, or more vulnerable to refusal.
During the session, we review your brand, discuss your goals, and run a live clearance search where appropriate so you understand what you’re walking into before we file.
The full $997 is credited toward Watson & Young legal services if you move forward, so the session becomes part of your overall investment in protecting your brand. -
This is exactly what the strategy call is for. We run the live clearance search, assess what's actually out there, and tell you honestly what it means for your specific situation. Sometimes it's a clear path forward. Sometimes it requires a unique approach. Either way you leave knowing exactly what you're dealing with.
What most people don't know: a name already being taken isn't always the end of the story. We've gone up against existing registrations and won. The worst thing you can do is assume you're blocked before you find out the truth.
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It depends entirely on why it was rejected, and rejection is not the end of the road.
The USPTO issues office actions for all kinds of reasons. Some are straightforward to respond to. Some require a more detailed legal argument, and some require a change in strategy.
This is where the difference between a 99.3% success rate and the industry average of 50% lives. Most rejections aren't final. We've built our entire process around anticipating the objections before they arrive, which is why so few of our applications ever get to that point in the first place.
If you've already received a rejection on a filing you handled yourself, bring it to the strategy call. That's exactly the kind of work we can work through.