The founders who book this call aren't always booking it because something went wrong. They're booking it because they've built something worth protecting and they want to know exactly where they stand legally.

You can, but here's what we see happen…

Founders file on their own, wait six to twelve months, and receive a rejection that could have been avoided with the right search and strategy upfront. Some try to respond to it themselves, some abandon the application entirely and start over. Some lose the filing fee and the time and have to begin again with a different name.

The industry average success rate is 50%. That means one in two filings gets rejected. Ours is 99.3%. The difference is entirely what happens before the application gets submitted.

We hear this a lot. And we get it, you're ready to move.

Here's why the strategy call comes first.

Filing without strategy is the reason the industry average success rate sits at 50%. The difference between a trademark that holds and one that gets rejected, opposed, or challenged isn't the filing. It's everything that happens before it.

On the call we learn your business specifically. What you're building, where you're taking it, what needs filing now and what can wait. We run the live clearance search so you know exactly what you're walking into before anything gets submitted.

Plus the full $997 call fee is credited toward your trademark work. So if you're ready to move forward, and most people are by the end of the call, it costs you nothing.

This call is where the work starts.

Most free consultations are exactly that, a conversation about whether to hire the firm, not actual legal work.

On this call, in 60 minutes you receive real legal insight about your brand specifically. We look at what you own, what you're exposed to, and what needs to happen next. You leave with a roadmap, not a follow-up email asking if you'd like to move forward.

We also intentionally limit the number of clients we work with so every founder who comes to us gets the time and attention their brand deserves. And the full $997 is credited toward your trademark work if you move forward. Which means if you're ready to act, this call costs you nothing.

Most low-cost filing services are document preparation companies. Their job is to fill out the form and submit it. They aren't reviewing your brand strategy, assessing your risk, or thinking about which classes to file in or how the trademark fits into where your business is going.

Volume-based law firms operate similarly. The model is built around processing as many filings as possible, not spending time on the strategy behind each one.

We see founders come to us after using both. By that point the application has issues, the situation is more complicated, and fixing it costs more than the strategy session would have at the start.

The 99.3% success rate against the industry average of 50% exists because of what happens before the filing. That is what you're investing in.

If you're asking that question, the answer is probably yes.

Is your brand visible? Are people finding it, following it, buying from it? Does it have a name someone else could use?

Then it's ready.

Trademarks aren't a reward for reaching a certain revenue level. They're not something you earn once you hit seven or eight-figures. They're how you make sure the name you're building toward actually belongs to you when you get there.

The founders who wait until they feel ready are the same founders who find out someone filed their name while they were waiting.

The strategy call is exactly where we answer this for your brand specifically. You'll leave knowing whether you're ready, what's worth filing now, and what can wait.

This is exactly what the strategy call is for. We run the live clearance search, assess what's actually out there, and tell you honestly what it means for your specific situation. Sometimes it's a clear path forward. Sometimes it requires a unique approach. Either way you leave knowing exactly what you're dealing with.

What most people don't know: a name already being taken isn't always the end of the story. We've gone up against existing registrations and won. The worst thing you can do is assume you're blocked before you find out the truth.

They protect different things.

Copyright protects original creative work, your written content, your photos, your course material, your videos. It exists automatically the moment you create something.

A trademark protects your brand identity in the marketplace, your name, your logo, your slogan, your framework name. 

If someone copies your content, copyright is what you use. If someone copies your name, your logo, or your brand, trademark is the only thing that holds up in court.

Your session will be led by a lead attorney at Watson & Young, someone who knows trademark law, knows the filing process, and is fully prepared to help you audit and protect your brand legally.

Zara leads the majority of these sessions. There are times when Sean or another attorney on the team will lead instead. Either way, the level of attention and legal expertise on the call remains the same. You're not getting a junior associate running through a checklist. You're getting experienced legal strategy, built around your brand specifically.

It depends entirely on why it was rejected, and rejection is not the end of the road.

The USPTO issues office actions for all kinds of reasons. Some are straightforward to respond to. Some require a more detailed legal argument, and some require a change in strategy.

This is where the difference between a 99.3% success rate and the industry average of 50% lives. Most rejections aren't final. We've built our entire process around anticipating the objections before they arrive, which is why so few of our applications ever get to that point in the first place.

If you've already received a rejection on a filing you handled yourself, bring it to the strategy call. That's exactly the kind of work we can work through.